Yeojin Rhee (yuh·gin ree)

New York based brand design lead shaping how design functions within evolving organizations. I drive visual direction, uphold consistency at scale, and represent design in leadership and cross-functional conversations where priorities aren’t always clearly defined. Trusted to translate competing inputs into cohesive systems and clear execution, I balance hands-on craft with structural thinking to ensure design is intentional, steady, and treated as a strategic contributor rather than a finishing touch.