2024 | Justworks Brand Product Video
Over the past few years, Justworks’ product offerings grew rapidly and all products were functioning in their own systems. By late 2024, everything was brought into a more connected ecosystem, creating a need to reintroduce Justworks as one unified brand across benefits, payroll, HR, and international.
I led art direction and visual design, working closely with our copywriter and motion designer to develop storyboards and guide execution, with guidance from our creative director.
We created a series of product videos to reintroduce the brand, using type-led animation and simple backgrounds to keep the message clear. Custom 3D elements helped show the range of industries we support while bringing in a more playful tone. Working on a tight timeline, our team worked quickly and collaboratively to solidify storyboards to 3D and animation for the first video while kicking off storyboard design for the second.
According to our Brand Lift study, these videos increased brand awareness, clarified the product ecosystem, and drove more qualified traffic at greater efficiently than other paid channels This ultimately led to an increase in budget allocation.
Creative director: Ryan Howard
Copywriter: Joanne Hwangbo
Animator: Zack Antell
Full 30 Second Ad
