Justworks Paid Social

2024 | Justworks Various Paid Social Ads

Paid social demands high-volume, fast-turnaround asset creation. This was something our small in-house team initially struggled to keep up with. To solve for this, we built a flexible library of templates tailored to different audience segments and campaign goals, from self-service funnel prospects to content downloads.

We designed a range of formats, including text-only to text + image, using each new request as a chance to refine and evolve the system. Throughout the process, we ensured consistency with the Justworks brand by anchoring every template in our core elements: color, typography, and logo. With a strong, adaptable template system in place, we’ve not only increased efficiency but also improved brand recognition across channels.

Creative director: Ryan Howard
Fellow designer: Abby Bernard